MeetMe: The Popular Chat-Based Software Assisting Folks Make High Quality Associations — Should It Be Friends or Dates

Created by siblings Catherine, Dave, and Geoff Cook in 2005, MeetMe is a favorite social media app that encourages people to put by themselves around and progress to know numerous folks — no matter if they truly are trying to find relationship, a date, or a commitment. With its enjoyable cam attributes and calm atmosphere, MeetMe requires the pressure off singles to locate that special someone helping all of them simply enjoy the experience with interacting on line.


Catherine Cook along with her cousin Dave happened to be 15 and 16, correspondingly, if they began at an innovative new senior school in Skillman, nj-new jersey in 2005. It had been those types of schools where everybody knows everyone, being in the same courses with each other since kindergarten.

With strong friendships currently created and having difficulties to split into those personal groups, Catherine and Dave decided to generate a site where they were able to fulfill new-people at their unique class. They turned to their unique earlier brother Geoff, who’d experience in the field as the founder of and, for monetary support.

By outsourcing certain components they didn’t have knowledge doing (e.g., internet development), the Cook children managed to quickly release (afterwards in order to become in 2005.

Within first week, significantly more than 400 college students off their college had opted, and within 9 several months, 2,500 times more students had accompanied from schools all over the country.

“that is as soon as we discovered there was more substantial opportunity right here,” Catherine stated.

They rebranded the company’s mission to include helping any individual (just high schoolers) anywhere satisfy new people, and myYearbook officially turned into in 2012.

Today with over 1.1 million people of all ages, MeetMe is now probably one of the most popular social networking sites allowing you to connect and communicating with new-people around the globe — should it be for friendship, local lesbian dating apps, or interactions.

Fun, Intuitive Chat properties Draw Users In

In 2014, MeetMe users were delivering over 10 million chats a day. In 2016, it’s hit as much as 30 million, which demonstrates the talk abilities are probably the most famous — and remarkable — component of the website.

“The primary reason our chat element has had down is we managed to make it more real time and simpler to send chats,” Catherine mentioned.

In accordance with 90per cent of MeetMe’s site visitors via smartphones together with normal mobile user using MeetMe about 159 occasions monthly, the company has actually mastered the skill of “apping” and.

“it seems sensible — if you should be waiting in line at Starbucks or on a practice program, you can check in and start a cam. The mobile knowledge allows for more wedding,” Catherine mentioned.

MeetMe continuously strives to improve not only the actual quantity of these connections but furthermore the quality. Currently, obtained a group dealing with whatever call a “recommendation engine,” using on-site behavior and comments from users to demonstrate them folks they can be prone to get in touch with or get a reply from if they start the conversation.

They can be in addition in altering their particular element “Feed” to “Discuss,” which will change from location-based to a broader online community that combines people who need mention interests like fitness, motion pictures, or anything.

“that may offer our very own customers the opportunity to chat a lot more in friends environment, which will be much more like actual life,” stated Catherine, who likened MeetMe on neighborhood bar. An internet Cheers, if you will.

“when you’re out, you definitely have actually one-on-one chats into the community club, but most of the time you’re with pals. I do believe which is vital that you merge the internet and real-world by doing so,” she said.

A Pressure-Free Environment helps them to stay finding its way back for More

When enrolling in strictly a dating website, the procedure typically contains answering a detailed questionnaire, selecting the most appropriate search variables out-of an apparently endless number of options, and identifying the best match from thousands — which heavily rides on finding that someone special. MeetMe is more about stimulating individuals get-out indeed there and connect to other individuals — it doesn’t matter what it causes.

In fact, 89% of members state they prefer to be pals with some one before matchmaking, making the effort to arrive at understand person and make certain the connection really is there. Catherine stated this kind of ecosystem assists remove that searching for humans mindset that is likely to occur in online dating sites.

“when you are into a conversation or a chat looking to only link and explore some thing, i believe it could feel more serendipitous than if you should be scrolling through users,” she mentioned. “you’ll find people to big date, but in addition, there isn’t any pressure to achieve that. I think that renders hooking up with individuals much easier.”

MeetMe’s Family-Like Atmosphere produces a Down-to-Earth business Culture

MeetMe could have above 100 workers today, but it is still children event, with Catherine as Co-Founder and VP of Brand Strategy and Geoff as Chief Executive Officer.

“With 1.1 million consumers logging in each day, you simply can’t get to that size without a phenomenal group that develops the item,” Catherine mentioned. “we’ve got a very fun team, really revolutionary, extremely wise, and that I love them.”

Another huge difference regarding the organization is it actually based in busy cities like Silicon Valley or ny being already diluted with many online dating apps.

As an alternative, it could be based in the quaint, lovely city of the latest Hope, Pennsylvania (which includes only over 2,500 residents).

Catherine said being in New Hope is one of her preferred elements of MeetMe since it fosters a business culture that is down-to-earth, relatable, and enjoyable yet still hardworking.

“its a tremendously walkable area possesses already been an excellent option for the society because it allows visitors to get spots and hang out,” she mentioned.

Final Thoughts

When the prepare family members delivered MeetMe your 11+ years back, they placed a unique perspective on interacting and dating on the internet. One of their unique greatest goals in the years ahead is keep that momentum going as they select better yet how to link men and women for relationship, dating, connections, or whatever it is they may be seeking.

“We’re just within tip with the iceberg, so there’s more we are able to do in order to develop higher quality contacts, allowing men and women to have much longer and much better chats with others, that is certainly quite exciting for all of us,” Catherine stated.